I went to go see An Inconvenient Truth with a friend last night. I’ve always wanted to be a professional movie reviewer, but I’m not. So rather than try to shoehorn a review into a blog about digital home technology, I’ll simply encourage you and everyone you can possibly encourage in kind to go see it. I’ll leave the matter with Roger Ebert’s own words: “In 39 years, I have never written these words in a movie review, but here they are: You owe it to yourself to see this film. If you do not, and you have grandchildren, you should explain to them why you decided not to.”
It is impossible to see this movie and not contemplate and discuss it deeply afterward. My friend and I sat for hours doing this, and, taking inspiration from the Centrino whitebook in my lap, I told him a bit about the Core architecture, the industry trend toward performance-per-watt, and how Intel had been able to recently slash the power consumption of its chips in over half while increasing overall speed. That led to a discussion of VBI, the Common Building Blocks program, and how standardized replacement parts not only offered a TCO benefit to the buyer but also far less environmental impact. I recalled that Intel was among the early leaders in transitioning to lead-free designs in all of its products, despite the cost, and that the company had done incredible work in reversing its groundwater pollution and waste reclamation issues, which also doesn’t come cheap. My friend, a librarian who stays up on environmental topics and is a huge critic of Big Business, noted, “You know, I’ve never heard about any of this.” And even I, who knew all the facts, and never spread them out in a row like this and taken them in at once. I would challenge even the hardest Intel critic to watch An Inconvenient Truth, look back at the company’s environmental efforts of the last five years, and not be swayed.
As I drove home, I thought about what I could do to improve matters within my four walls. (Swapping out my family-toting Toyota Sequoia for a hybrid SUV or minivan is a given.) This in turn had me thinking about what resellers could suggest to PC buyers for making their systems more environmentally responsible. Switching to a low-power processor, such as those based on Intel’s Core architecture, is an obvious necessity, but what else?
Try a high-efficiency power supply. Antec’s Neo HE line boasts up to 85% efficiency while lesser units can be 65% or worse. The higher the efficiency the less energy is given off as waste.
Drop the fan count. Especially with towers, builders sometimes enable an unnecessarily high number of system fans. Case fans are a bad offender, but also check the motherboard. Some manufacturers plant fans on the northbridge and even southbridge chips when a simple heatsink would suffice. When possible, uses heatpipes exhausted by fewer fans and opt for copper heatsinks over less efficient aluminum for hot components. Moreover, make sure to enable BIOS-level functions, such as AMD’s Cool’n'Quiet, so that temperatures are regulated only when needed.
Look for RoHS. Just because U.S. policymakers seem oblivious to long-term environmentalism doesn’t mean we can’t follow the example of better minds. The European Union’s RoHS directive mandates low levels of hazardous materials in electronics products. Seek out RoHS-compliant motherboards and other components. If nothing else, this will ensure your eligibility if you need to act on European export bids.
Downclock. I know this seems heretical, but some customers may be able to downclock their components without seeing any performance impact. Whether this means buying slower parts out of the gate or dropping the frequencies on more powerful products, downclocking can enable passive cooling instead of active and lowers overall power consumption.
Encourage good practices. For many years, when responding to the age-old question of whether to leave PCs on or off at night, I’ve said on because of lower wear on the power supply. I now reverse that position. The NeoHE boasts an 80,000-hour MTBF at 50 degrees Celsius. That’s 9.13 years. If a PSU of that caliber can’t take being turned off and on once every 24 hours for three to five years, then a better brand choice is in order. If customers are uncomfortable with this, then make sure that the Control Panel’s power options are set aggressively, including putting any monitors into a deep idle state. For that matter, start checking active and idle power consumption on your monitors and recommend accordingly.
These are just a few ideas. Obviously, there are plenty more to be had. But the point I keep coming back to when debating An Inconvenient Truth with people is this: Even if you hate Al Gore, even if you think global warming is a left-wing political football, even if you think all the data shown by scientists supporting greenhouse warming is faulty and fabricated, what does it hurt to live and purchase with greater environmental consciousness? Green manufacturing is less toxic, power costs to the user are lower, noise levels with configs as described above are lower, and on and on. There is no downside to anyone in the chain, including resellers who will probably win higher margin on environmentally conscious designs.
It’s like religious belief. An environmental atheist says there is no problem, no man-made warming, no threat to anyone. A believer sees the data and intuitively grasps the need for remedial action. An agnostic listens to the arguments on both sides, and while he may not buy into the believer’s position entirely, what does it hurt to keep an open mind? Given that there is no downside to you or your customers, be open and tell your grandkids you did the right thing.